At Lucid, we seek Betterment each day.

At Lucid, we seek Betterment each day.

What is Betterment?

Around the world, advancement in technology and research is driving a shift in wellness. New consumer products such as smartphones, wearable tech and health apps, have expanded our focus from primarily illness and cures, to prevention, longevity and performance. This is what we call ‘Betterment’.

We are achieving this ‘Betterment’ in many ways; nutrition, sleep tracking, bio-hacking and cognitive enhancers to name a few. The Lucid Smart Pill is a product of this shift towards Betterment and is generating remarkable interest from people seeking to improve their productivity & performance at home and in the workplace.

Aaron - CEO Lucid

Our Story

Lucid is the brainchild of Co-Founder Aaron who, while caught up in the fast-paced world of startups, searched for ways to improve his concentration and boost his productivity. Along the way he uncovered a number of focus hacks that helped him think on his feet including regular exercise & time management tricks. But his big discovery was the world of cognitive enhancers.

More than a year on, the team has developed a new cognitive enhancer which comes in a simple pill. Inside, the carefully selected ingredients for Lucid occur both in nature and synthetically, ensuring a prime formula which has been designed to offer a safe and effective boost for your focus and memory.

To the left, CEO and Co-Founder Aaron Weller in 2016.

Founder's Focus Hacks

"My mantra is ‘fuel up & stay hydrated’. I fuel up with fruits & high carbohydrate foods in the morning ensuring I have energy to burn and hydrate by drinking at least 3 litres of water each day."

Hendrik Kruizinga

Co-Founder & Chief Product Officer

"When I need to remember something I write it in my Moleskine notebook. Though it's rare I'll go back and review my notes, the act of writing imprints it in my memory."

Amie Weller Colbert

Co-Founder & CXO

"I'm a big believer in the power of the Focus Sprint; 25 minute bursts of activity with 5 minute breaks. Read more about it in my blog article Unconventional Focus Hacks."

Aaron Weller

Co-Founder & CEO

Our Values

Open Minds

We are unprejudiced and always consider new & unexpected ideas. This keeps us open to new opportunities.

Global Citizens

We look beyond country borders and don’t let them define or restrict us, our projects, our working style or how we communicate.

Hacking

As hackers, we place our attention on objectives and not a prescribed process. This allow us to solve problems differently, coming up with innovative solutions.

Enterprisers

We take an industrious, innovative approach to business. We set ourselves BIG goals and tackle them head on. We are flexible, adaptable & risk takers.

Get Sh*t Done

Our purpose drives us forward and we thrive on the challenges ahead, overcoming them by whichever means possible.

Open Minds

We are unprejudiced and always consider new & unexpected ideas. This keeps us open to new opportunities.

Global Citizens

We look beyond country borders and don’t let them define or restrict us, our projects, our working style or how we communicate.

Hacking

As hackers, we place our attention on objectives and not a prescribed process. This allow us to solve problems differently, coming up with innovative solutions.

Enterprisers

We take an industrious, innovative approach to business. We set ourselves BIG goals and tackle them head on. We are flexible, adaptable & risk takers.

Get Sh*t Done

Our purpose drives us forward and we thrive on the challenges ahead, overcoming them by whichever means possible.

Latest from the Blog

Stay up to date and get the latest news, tips and founder’s insights in the official Lucid blog. Get access to a range of topics including include biohacking, wellness, quantified self and more.