Free worldwide shipping on all orders!

Buy Lucid

At Lucid, we seek Betterment each day.

At Lucid, we seek Betterment each day.

What is Betterment?

Around the world, advancement in technology and research is driving a shift in wellness. New consumer products such as smartphones, wearable tech and health apps, have expanded our focus from primarily illness and cures, to prevention, longevity and performance. This is what we call ‘Betterment’.

We are achieving this ‘Betterment’ in many ways; nutrition, sleep tracking, bio-hacking and cognitive enhancers to name a few. The Lucid Smart Pill is a product of this shift towards Betterment and is generating remarkable interest from people seeking to improve their productivity & performance at home and in the workplace.

Aaron - CEO Lucid

Our Story

Lucid is the brainchild of Co-Founder Aaron who, while caught up in the fast-paced world of startups, searched for ways to improve his concentration and boost his productivity. Along the way he uncovered a number of focus hacks that helped him think on his feet including regular exercise & time management tricks. But his big discovery was the world of cognitive enhancers.

More than a year on, the team has developed a new cognitive enhancer which comes in a simple pill. Inside, the carefully selected ingredients for Lucid occur both in nature and synthetically, ensuring a prime formula which has been designed to offer a safe and effective boost for your focus and memory.

To the left, CEO and Co-Founder Aaron Weller in 2016.

The Founders

mkdf-team-image

Aaron Weller

Co-Founder & Chief Executive Officer

Aaron is an entrepreneur and investor. He founded his very first company, Crucial Cloud Hosting, at the age of 18 and with no external funding built it from 0 customers to hosting over 35,000 websites and 40 employees over 12 years. Aside from building & selling Crucial, Aaron considers his career highlights his recent investment into several tech start-ups & the launch of several new businesses including Lucid over the past 18 months. Aaron is bringing a wealth of experience in launching & leading all facets of a company to the team at Lucid.

mkdf-team-image

Amie Weller Colbert

Co-Founder & Chief Experience Officer

Amie is Aaron’s sister and partner across several businesses. Her 12 years’ experience as a marketer & digital strategist working with blue chip companies, agencies & start-ups has given her a breadth of brand & business growth experience which she now applies to start-ups of her own. Amie is passionate about understanding user behaviour & breaking down barriers by building a strong brand, intelligent communication & an immaculate customer experience. Amie considers her career highlights being invited to teach the Digital Marketing Strategy course at world-renowned business college, General Assembly and launching her very first business, Miss Amara.

mkdf-team-image

Hendrik Kruizinga

Co-Founder & Chief Product Officer

Hendrik met Aaron when he joined Crucial Cloud Hosting in 2009. An integral member of the team, Hendrik was responsible for the marketing & growth of the business. In joining the Lucid team, Hendrik has brought with him a strong & diverse skillset across sales, technology & product design. Hendrik’s career highlights include working alongside Aaron and his brother at Crucial, earning the 2015 Australian Business Award for Marketing Excellence and ultimately contributing to the sale of the company. In 2013, his product design and go-to-market capabilities were rewarded with the Smart 100 award for outstanding product innovation.

Want to try Lucid? Order yours today.

Founder's Focus Hacks

"My mantra is ‘fuel up & stay hydrated’. I fuel up with fruits & high carbohydrate foods in the morning ensuring I have energy to burn and hydrate by drinking at least 3 litres of water each day."

Hendrik Kruizinga

Co-Founder & Chief Product Officer

"When I need to remember something I write it in my Moleskine notebook. Though it's rare I'll go back and review my notes, the act of writing imprints it in my memory."

Amie Weller Colbert

Co-Founder & CXO

"I'm a big believer in the power of the Focus Sprint; 25 minute bursts of activity with 5 minute breaks. Read more about it in my blog article Unconventional Focus Hacks."

Aaron Weller

Co-Founder & CEO

Our Values

Open Minds

We are unprejudiced and always consider new & unexpected ideas. This keeps us open to new opportunities.

Global Citizens

We look beyond country borders and don’t let them define or restrict us, our projects, our working style or how we communicate.

Hacking

As hackers, we place our attention on objectives and not a prescribed process. This allow us to solve problems differently, coming up with innovative solutions.

Enterprisers

We take an industrious, innovative approach to business. We set ourselves BIG goals and tackle them head on. We are flexible, adaptable & risk takers.

Get Sh*t Done

Our purpose drives us forward and we thrive on the challenges ahead, overcoming them by whichever means possible.

Open Minds

We are unprejudiced and always consider new & unexpected ideas. This keeps us open to new opportunities.

Global Citizens

We look beyond country borders and don’t let them define or restrict us, our projects, our working style or how we communicate.

Hacking

As hackers, we place our attention on objectives and not a prescribed process. This allow us to solve problems differently, coming up with innovative solutions.

Enterprisers

We take an industrious, innovative approach to business. We set ourselves BIG goals and tackle them head on. We are flexible, adaptable & risk takers.

Get Sh*t Done

Our purpose drives us forward and we thrive on the challenges ahead, overcoming them by whichever means possible.

Want to try Lucid? Order yours today.

Frequently Asked Questions

Answer your questions about Lucid Smart Pill.

Ingredients

Discover the ingredients found in Lucid Smart Pill.

Latest from the Blog

Stay up to date and get the latest news, tips and founder’s insights in the official Lucid blog. Get access to a range of topics including include biohacking, wellness, quantified self and more.